Attract More Patients. Strengthen Your Brand. Communicate With Confidence.
Designed for Healthcare Organizations Ready to Strengthen Their Brand
Are these the challenges slowing down your marketing team?
- Marketing leaders responsible for increasing patient awareness, referrals, and service-line/department visibility
- Teams struggling to keep up with the growing demand for video content across clinical, recruiting, and community channels
- Organizations needing consistent, high-quality messaging across multiple campuses, units, or service lines
- Organizations looking to modernize their brand and improve public perception through professional storytelling
- HR and Talent teams needing stronger recruitment content for nurses, providers, and clinical staff
- Busy teams with limited bandwidth to plan, coordinate, and execute ongoing video projects
Here’s how we help.
Seeing is believing
Real examples. Real companies. Real results.
Day in the Life: Physical Therapist | Residential Home Health
Purpose: A recruitment film designed to help Graham Healthcare attract qualified Physical Therapists by showing the real work, real environment, and real impact of the role.
Value Delivered:
- Showed candidates an authentic, day-to-day look at the role
- Highlighted mission-driven, patient-centered care
- Strengthened the employer brand and team culture
- Attracted higher-quality, better-fit applicants
- Provided reusable content for careers pages and social media
Why it Works: Role-specific videos attract better-fit candidates, outperform generic job posts, and help organizations hire faster in a competitive clinical market.
Empower Your Nursing Career | Residential Home Health
Purpose: A short-form recruitment ad designed to help Residential Home Health attract qualified nurses by highlighting meaningful patient interactions, compassionate care, and the impact of the nursing role.
Value Delivered:
- Delivered a quick, powerful message that resonates with potential candidates.
- Captured viewer attention with compelling visuals and concise storytelling.
- Strengthened employer brand by showcasing care, compassion, and real patient connection.
- Provided a sharable, high-impact clip ideal for social media and paid campaigns.
- Lowered barrier to engagement; ideal for busy professionals with limited attention span.
Why it Works: Short-form, emotionally driven ads connect quickly with caregivers who value mission and purpose. Used in paid or organic campaigns, this format helps organizations stand out and attract stronger.
Perks that Matter | Travel Nurses | NCH Healthcare Systems
Purpose: A recruitment ad designed to help NCH attract qualified travel nurses by highlighting the culture, connection, and interpersonal relationships that make the organization feel welcoming and community-oriented.
Value Delivered:
- Showcased the personal, family-oriented culture travel nurses experience at NCH.
- Highlighted how nurses are valued as individuals, not just staff numbers.
- Strengthened the employer brand by focusing on real relational benefits that matter to nurses.
- Created an emotional hook ideal for social media and paid recruitment campaigns.
- Positioned NCH as a supportive, people-first workplace.
Why it Works: Travel nurses prioritize culture and support. By showing real relationships and a welcoming environment, this ad builds trust and attracts candidates who value people-centered workplaces.
How It Works
We map out your immediate and long-term marketing and communication needs and identify where video will create the strongest impact, ensuring every asset is tied to a real goal.
We design each video around your brand, goals, and audience. From messaging to compliance considerations to coordinating with your marketing team, every shoot is planned with clarity and intention.
We film on-site across clinical settings, offices, or patient environments. Capturing interviews, care moments, team culture, and the details that bring your organization’s mission to life.
We shape the story, combining editing, motion graphics, sound design, and color grading to produce polished, professional content that reflects the quality of your organization.
You review and approve the final videos. We provide guidance on where to use them (website, social, paid media, recruiting, patient-facing education) so each asset provides real results.
Why leading healthcare brands choose FrankFilms
Let's talk about how video can elevate your organization